Research & Insight

 

Archive

Focus on MINI

May 19, 2010

Automotive experts GMAP Consulting (part of Callcredit Information Group) have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 398,257 MINIs currently registered in the UK

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Focus on Renault Clio

April 20, 2010

Automotive experts GMAP Consulting (Part of Callcredit Information Group) have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 745,376 Renault Clios currently registered in the UK

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Focus on Volkswagen Polo

March 9, 2010

Automotive experts GMAP Consulting (Part of Callcredit Information Group) have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 567,536 Volkswagen Polos currently registered in the UK.

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Automotive Focus: Toyota

February 1, 2010

Automotive experts GMAP Consulting, part of the Callcredit Marketing Solutions, have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 1,342,046 Toyotas currently registered in the UK.

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Focus on Vauxhall Astra

January 1, 2010

Automotive experts GMAP Consulting (Part of Callcredit Information Group) have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 1,293,711 Vauxhall Astras currently registered in the UK.

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Social media - what implications and opportunities for marketing

December 15, 2009

Social media has rapidly emerged as a means of consumer interaction. Through this, consumers have found a new voice, shifting the balance of power from institutions to people.

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Automotive Focus: Suzuki

December 15, 2009

Automotive experts GMAP Consulting, part of the Callcredit Marketing Solutions, have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 326,934 Suzukis currently registered in the UK.

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Focus on Mini

December 1, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 303,334 MINIs currently registered in the UK.

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Automotive Focus: Subaru

December 1, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 113,562 Subarus currently registered in the UK.

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Research Reveals That Lax Data Management Has A Dramatic Impact On Consumer Attitudes

November 19, 2009

Research released today shows that 88% of UK consumers would change their attitude to a company if they were mailed with incorrect contact details. The research carried out by leading data cleansing experts Callcredit Marketing Solutions identified that: - 33% would lose confidence in the brand - 15% would never buy from the company again - 40% would never respond to any of their marketing communications

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Automotive Focus: Smart

November 16, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 47,285 Smart cars currently registered in the UK.

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Focus on Ford Fiesta

November 5, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 1,340,809 Ford Fiestas currently registered in the UK.

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Focus on Toyota Prius

November 1, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 34,876 Toyota Prius currently registered in the UK.

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Automotive Focus: Škoda

November 1, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 366,019 Škodas currently registered in the UK.

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Not a Nation of Shopkeepers, but a Nation of Shoppers!

October 20, 2009

Survey reveals public are most likely to respond to retail marketing

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Automotive Focus: Seat

September 30, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 301,736 Seats currently registered in the UK

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Automotive Focus: Saab

September 15, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 247,200 Saabs currently registered in the UK.

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Utility Companies Should At Least Have The Energy To Get In Touch, Say Consumers

September 2, 2009

- Third of consumers say communication is what they value most from energy firms - Half of us don’t trust energy companies to tell us we could be getting a better deal

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Focus on car segments

August 21, 2009

Did you know...? When buying a new car a multitude of requirements influence our decision to purchase. Safety, versatility, affordability....

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Automotive Focus: Renault

August 5, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 1,868,237 Renaults currently registered in the UK.

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Study Indicates Tougher Times for Media Subscriptions

July 29, 2009

Almost a quarter (24%) are cutting back on newspaper and magazine subscriptions. Nearly a fifth (18%) say they are considering cancelling paid for TV.

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Costa Del Southend – The New Summer Destination

June 22, 2009

Research shows cash-strapped Britons are cancelling travel plans in favour of UK breaks

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Focus on cars qualifying for Scrappage

June 16, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 6,113,646 cars in the UK qualifying for the Government’s Scrappage Scheme which comes into effect on 18th May 2009.

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Brits at Risk of Becoming Layabouts

June 3, 2009

87% of Britons now see gym membership as a luxury, according to research published today by Callcredit Marketing Solutions.

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Automotive Focus: Porsche

May 22, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 101,922 Porsches currently registered in the UK.

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Automotive Focus: Peugeot

May 14, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 2,104,315 Peugeots currently registered in the UK.

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North East Tops UK League of Credit Addicts

May 5, 2009

The North East has the highest number of consumers addicted to credit, a survey by Callcredit Information Group reveals today.

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Automotive Focus: Nissan

April 17, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 1,218,542 Nissans currently registered in the UK.

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UK Consumers Keep Spending In Check

April 17, 2009

• 53% pay more attention to incomings and outgoings compared to 6 months ago • 21% look to reduce the number of credit cards owned

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Automotive Focus: Mercedes

April 3, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 987,765 Mercedes currently registered in the UK.

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Automotive Focus: Mini

April 2, 2009

Did you know…? There are 281,365 MINIs currently registered in the UK. This represents 0.748% of UK registered vehicles.

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Automotive Focus: Small 4x4s

March 10, 2009

Did you know...? There are 889,206 small 4x4s currently registered in the UK. This represents 2.930% of UK registered cars.

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Automotive Focus: Mitsubishi

February 20, 2009

Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 261,457 Mitsubishis currently registered in the UK.

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Automotive Focus: Mazda

February 20, 2009

Did you know...? There are 469,062 Mazdas currently registered in the UK. This represents 1.247% of UK registered vehicles.

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UK is a Nation of Spenders and Mattress Stashers

February 3, 2009

Research reveals a third of Britons don’t own a savings account.

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Automotive Focus: Large Executive Cars

January 19, 2009

Did you know...? There are 197,303 large executive cars currently registered in the UK. This represents 0.650% of UK registered vehicles.

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Analysis of 2009 Electoral Roll Opt Out Highlights Worst Council Areas

January 6, 2009

Leading the market in the collection, capture and consolidation of the Electoral Roll, the Callcredit Information Group, which includes EuroDirect, Callcredit and Broadsystem has today published the ‘2009 Regional Electoral Roll Opt Out Report’ for the 2009 canvass which reveals quite dramatic disparities between councils.

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Seven Deadly Sins of Direct Marketing

January 1, 2009

In the same way that the Church has divided sin into a number of categories, Broadsystem has identified seven deadly sins of marketing – some being more severe than others.

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Analysis of 2009 Electoral Roll Opt Out

December 3, 2008

Leading technology and data Group, which includes EuroDirect, Callcredit and Broadsystem has revealed the latest opt-out figures from the 2009 Electoral Roll, which indicate yet another rise in opt-out levels across the UK.

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Marketing Campaigns Are Not Enough:

December 1, 2008

How to increase the relevance of your marketing programmes by moving from business-directed-push to customer-implied-pull marketing

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Automotive Focus: Lexus

November 25, 2008

Did you know...? There are 110,831 Lexus currently registered in the UK. This represents 0.295% of UK registered vehicles.

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Prerequisites for Multi-channel Marketing Success

November 1, 2008

Digital communication such as email and SMS are now an accepted part of direct marketing – no longer are they considered ‘new media’. This is hardly surprising when over 65% of UK households have internet access – growing steadily at 7% per year.

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Automotive Focus: C-MAV's

November 1, 2008

Did you know...? There are 1,419,541 C-MAVs currently registered in the UK. This represents 4.67% of UK registered vehicles.

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Automotive Focus: Land Rover

October 1, 2008

Did you know...? There are 669,252 Land Rover’s currently registered in the UK. This represents 1.782% of UK registered vehicles.

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Automotive Focus: Large 4x4s

September 1, 2008

Did you know...? There are 932,145 large 4x4s currently registered in the UK. This represents 2.482% of UK registered vehicles.

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Consumer Research Shows Impact of Credit Crunch on Marketing Communications

August 15, 2008

In a recent survey across 5,000 consumers using CAMEO with Attitude, EuroDirect have identified that over 30% of consumers have seen a reduction in the overall amount of direct marketing communications that they have received since the credit crunch first started to take hold.

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Automotive Focus: Small Family Cars

August 6, 2008

Did you know....? There are 8,278,685 Small Family Cars currently registered in the UK. This represents 22.044% of UK registered vehicles.

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Automotive Focus: Jeep

July 10, 2008

Did you know...? There are 93,721 Jeeps currently registered in the UK. This represents 0.250% of UK registered vehicles.

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Automotive Focus: Jaguar

June 27, 2008

Did you know…? There are 276,866 Jaguars currently registered in the UK. This represents 0.742% of UK registered vehicles.

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Automotive Focus: Hyundai

June 1, 2008

Did you know…? There are 316,432 Hyundais currently registered in the UK. This represents 0.848% of UK registered vehicles.

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Analysis of 2008 Electoral Roll Opt Out Again Shows Rise and Huge Disparity Across Councils

March 11, 2008

Leading technology and data Group, which includes EuroDirect, Callcredit and Broadsystem has revealed the latest opt-out figures from the 2008 Electoral Roll, which indicate yet another rise in opt-out levels across the UK.

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Automotive Focus: Blue Cars

March 1, 2008

Did you know…? There are 7,261,075 blue vehicles currently registered in the UK. This represents 19.58% of all UK registered vehicles and 24.11% of all UK registered cars. Blue vehicles rank as the number 1 most common colour.

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Single and Rich! The Definitive Report of Where to Find Love This Valentines Day

February 11, 2008

Valentine’s Day can be a lonely time for some singles and they may take some comfort from knowing from this research that they are by no means alone! Away from the capital, Bristol in particular stands out as a singles hotspot with high proportions of both male and female single high earners, and those looking for financial securities in their prospective partners should be looking for those aged 40-44 – a peak age for both sexes for earning more than £50,000.

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GeoFraud Hotspots

February 6, 2008

Londoners are most at risk of ID fraud in the UK, according to a new national ranking published by the credit reference agency, Callcredit.

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Automotive Focus: Honda

February 1, 2008

Did you know…? There are 939,248 Hondas currently registered in the UK. This represents 2.53% of UK registered vehicles.

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Automotive Focus: Ford

January 1, 2008

Did you know? There are 4,896,677 Fords currently registered in the UK. This represents 13.20% of UK registered vehicles.

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Automotive Focus: Fiat

December 1, 2007

Did you know...? There are 868,210 Fiats currently registered in the UK. This represents 2.34% of UK registered vehicles.

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Automotive Focus: Daihatsu

November 1, 2007

Did you know…? There are 87,879 Daihatsus currently registered in the UK. This represents 0.238% of UK registered vehicles. Daihatsus rank as the 34th most favoured make by UK consumers.

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Debt Ranking

October 17, 2007

Londoners are the most in debt in the UK shows a new national ranking commissioned by credit reference agency Callcredit.

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Automotive Focus: Chrysler

October 1, 2007

Did you know...? There are 84,542 Chryslers currently registered in the UK. This represents 0.229% of UK registered vehicles. Chryslers rank as the 35th most favoured make by UK consumers, and account for 9.63% of the ‘prestige’ market.

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GMAP Reveals Demise of the ‘Chelsea Tractor’

September 21, 2007

Llandrindod Wells in Wales is the UK’s 4x4 capital, and London leads the nation for environmentally-friendly vehicles according to a report released today by automotive data specialists GMAP Consulting.

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Automotive Focus: Chevrolet

September 1, 2007

Did you know...? There are 38,030 Chevrolets currently registered in the UK. This represents 0.103% of UK registered vehicles. Chevrolets rank as the 39th most favoured make by UK consumers.

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Automotive Focus: BMW

July 1, 2007

Did you know...? There are 1,129,602 BMWs currently registered in the UK. This represents 3.054% of UK registered vehicles. BMWs rank as the 9th most favoured make by UK consumers, and is the top ‘prestige’ brand, making up 26.61% of this market.

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Automotive Focus: Bentley

June 1, 2007

Did you know...? There are 10,254 Bentleys currently registered in the UK. This represents 0.028% of UK registered vehicles. Bentleys rank as the 17th most favoured ‘prestige’ make by UK consumers, making up 0.24% of this market.

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The Path To Individualisation

June 1, 2007

A White Paper produced by Broadsystem examining the development of Marketing Communications from Personalisation to Individualisation.

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Automotive Focus: Audi

May 1, 2007

Did you know....? There are 681,308 Audi’s currently registered in the UK. This represents 1.852% of UK registered vehicles. Audis rank as the 14th most favoured make by UK consumers.

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Evolution of the White Van Man

April 2, 2007

Once one of the most feared groups of drivers on our roads, the White Van Man has undergone a transformation in recent years, rejecting his trademark white for a classier palette. But will this change perceptions of this misunderstood motorist?

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Automotive Focus: Alfa Romeo

April 1, 2007

Did you know? There are 108,591 Alfa Romeo’s currently registered in the UK. This represents 0.295% of UK registered vehicles. Alfa Romeo’s rank as the 30th most favoured make by UK consumers.

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Is CO2 a Cool Debate for Car Owners? By Kirk Dobie, Managing Director, GMAP Consulting

March 21, 2007

Recently Jeremy Clarkson took various 4x4’s off the cool side of his Top Gear “Cool Wall” and moved them into the ‘un-cool' section.

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Successful Fundraising

January 1, 2007

A White Paper looking at how the achievement of fundraising objectives depends on recognising and acting on the interaction modes that are most effective with your supporters

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I wish it could be Christmas everyday - it is in Yorkshire!

December 21, 2006

Yorkshire has been revealed as the UK’s Christmas-iest county in new research from marketing data and intelligence experts EuroDirect.

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2007 UK Electoral Roll Opt Out Figures On The Rise Yet Again

December 20, 2006

Leading technology and data Group, which includes EuroDirect and Callcredit has revealed the latest opt-out figures from the 2007 Electoral Roll, which indicate yet another rise in opt-out levels across the UK.

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All I Want for Christmas...

December 5, 2006

Christmas can be a particularly lonely time of year for the UK's population of singles, but the new Singles Report from marketing data and intelligence experts EuroDirect promises hope for meeting that someone special by revealing which Post Areas in the UK have the highest proportion of singles, as well as the areas with the greatest disparity between single men and women living alone.

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Boon time for Baby Boomers

September 29, 2006

Born in 1946, the first of the Baby Boomers are now old enough to qualify for a concessionary bus pass, but it doesn’t appear that many of them will be needing one for a little while yet, according to analysis of the latest ‘UK Grey Market Database’.

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Who Wants To Marry A Millionaire?

September 3, 2006

Look out London; Edinburgh, Belfast and Gloucester are playgrounds for the young and wealthy too according to the latest ‘Millionaire Neighbourhood Report’.

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2006 UK Electoral Roll Opt Out Figures On The Rise Yet Again

December 20, 2005

Leading technology and data Group, which includes EuroDirect and Callcredit has revealed the latest opt-out figures from the 2006 Electoral Roll, which indicate yet another rise in opt-out levels across the UK.

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EuroDirect Research Reveals True Extent of Inaccurate Direct Mail

October 7, 2005

Nearly a third of unsolicited UK direct mail contains errors in either the prospect’s name or address details, according to research revealed today by leading consumer data specialist EuroDirect.

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Edinburgh and Aberdeen come up 'Donald Trumps' in millionaires list

August 25, 2005

The figures are out, and the Scottish cities of Edinburgh and Aberdeen have beaten London to the top of the latest ‘Millionaire Neighbourhood Report’. London still dominates the chart however, with no less than nine locations featuring in the list of Top 20 postcode areas.

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Is a chequered credit history ruining your financial future?

July 18, 2005

New research undertaken on behalf of www.MyCreditZoo.co.uk highlights just how important a person’s credit rating can be, and how a bad credit rating can dramatically affect their financial future.

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Government Lifeline for First-Time Buyers - Reality or Romanticism?

June 3, 2005

The government’s recent housing proposals, which aim to enable 100,000 families to buy their own property by 2010, do not go far enough says leading consumer intelligence specialist EuroDirect. The company claims that the scheme will fail to help over 98% of young people in the United Kingdom.

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Where Will You Find Love this Valentine's Day?

February 14, 2005

Every February we celebrate Valentine’s Day by giving flowers, chocolates and cards to those we love. However, if you are likely to be single this year where will you go to find love? The ‘Valentine’s Report’ from marketing data and intelligence experts EuroDirect shows that if it’s love you’re after, look no further than the North to find your ideal man or woman.

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CRM Research

January 1, 2005

Exceeding or Misleading Customer Expectation? - Delivering on the promise of customer-focused communication.

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UK Electoral Roll Opt Out Figures On The Rise Yet Again...

December 17, 2004

Leading technology and data Group, which includes Callcredit and EuroDirect has revealed the latest opt-out figures from the 2005 Electoral Roll, which indicate yet another rise in opt-out levels across the UK.

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City centres prove the most attractive Christmas shopping destinations

December 8, 2004

New research shows city centres* are fighting back and have become the most attractive Christmas shopping destinations, leaving many of the UK's purpose built shopping centres out in the cold.

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Santa Claus lives closer to home than you really think!

December 8, 2004

Contrary to popular belief, 'Santa Claus' is not living in snowy Lapland as we all previously thought. Instead, he is alive and well, though probably not delivering too many presents, in deepest, darkest Surrey.

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North-south divide - Does the north really have it so bad?

July 6, 2004

Recent surveys have continued to highlight the growth in the north-south divide, and the supposed 'rough-ride' that people living in the north suffer compared to their southern counterparts. However, a new report, compiled by marketing and business intelligence company EuroDirect, shows that when it comes to Council Tax, northerners are much better off!

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Electoral Roll Opt Out Figures On The Rise

January 12, 2004

Leading database marketing company EuroDirect has revealed the latest opt-out figures from the 2004 Electoral Roll, which have indicated a rise in opt-out levels. Interim analysis has highlighted that an average of 26% of individuals have opted out, compared to 2003’s figure of 20.9%.

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GMAP Anticipates a New Entrant to Reshape Car Retailing Following Changes to Block Exemption Regulations

August 18, 2003

New analysis sets out optimal network locations GMAP Consulting, a leading supplier of market intelligence and predictive modelling solutions, forecasts that a large retail group - such as a bank or supermarket - could enter the car retail market following changes to the Block Exemption Regulations that come into force on October 1, 2003.

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Who wants to live next to a Millionaire?

January 31, 2003

Ever wondered where the 60,000 plus millionaires in the UK actually live? Well the new ‘Millionaire Neighbourhood Report’ compiled by marketing and business intelligence company EuroDirect, has identified the top 100 millionaire havens around the UK, identifying which towns and city regions have the highest numbers of millionaires in residence.

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Car Distribution in Europe….

December 10, 2002

Car Distribution in Europe...

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Car Distribution in Europe

December 18, 2001

Europe's 97,000 new car dealers will spend Christmas waiting to hear what the European Commission's Competition Directorate proposes for the new Block Exemption regulations in September 2002. The draft is now expected early in the New Year.

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Retail Lessons to Learn In Financial Services Channel Management

December 5, 2001

New Report On Channel Management Says Financial Services Companies Need To Learn Lessons From Other Retailers Financial services companies need to learn lessons about distribution techniques from other retail sectors, says a new report on Channel Management. Though most financial services companies, banks in particular, have added many new physical and virtual distribution channels in recent years they tend to be unaware of the innovations taking place in retailing generally.

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